Marketing Specialist / Senior Marketing Specialist

Sown To Grow (STG) is a K12 education technology platform that empowers schools to improve student social, emotional, and academic well-being through an easy and engaging reflection and feedback process. In a short weekly routine, students check-in emotionally and reflect on the strategies that are working best for them (or new ones to try!). They start with a focus on emotional well-being and sense of belonging, and expand to SEL competencies and academic goal-setting over time. School & district leaders access real-time reporting on students’ emotions and can proactively support student needs. The system also includes built-in SEL assessment, supporting curriculum, and powerful artifacts of growth.

Sown To Grow is seeking a Marketing Specialist / Senior Marketing Specialist who is excited to join a fast-growing startup and is passionate about scaling impactful, evidence-based student support practices. Our organization is in an exciting stage of growth, so the ideal applicant will have relevant experience building brand content, executing across multiple digital and traditional marketing channels, working with data to identify performance & trends, and collaborating on strategies to support lead acquisition. Someone who is comfortable collaborating on multiple projects at once, enjoys flexing different skills, and prefers learning through action will thrive in this role. This position will report to our Director of District & School Engagement and collaborate with the broader growth team.

Position Goals & Outcomes:

A strong contributor to Sown To Grow’s growth marketing process will…

• Lead Generation & Pipeline Management:
  Develop and execute a multi-channel marketing strategy to build an effective upper-funnel pipeline of marketing-qualified leads. Track and attribute performance to optimize lead generation efforts.
• Audience & CRM Management:
  Maintain an updated lead pool by understanding audience personas, sourcing relevant contact information, and managing/improving our CRM system effectively.
• Content Development:
  Create and maintain a diverse content library, including written, visual, and video formats, to support marketing campaigns and the sales process. Develop and manage a content calendar.
• Event Management:
  Organize and support events while engaging with our district and school partners. Share our story through various formats such as case studies, webinars, conferences, and hosted events.
• Brand Storytelling:
  Evolve and communicate Sown To Grow’s brand story by testing and refining messaging for key school and district audiences across email, social media, and other digital channels.
• Strategic Innovation:
  Contribute to brainstorming sessions for new marketing strategies (including paid, owned, and unconventional methods). Take ownership of key execution tasks for these strategies.

Key Qualifications:

The skills and mindsets that will enable success in this role include…

• Marketing Knowledge:
  Understanding and eagerness to deepen knowledge of marketing channels across
  • Digital (e.g., website, search, social media)
  • Traditional (e.g., email, direct mail, events)
  • Innovative (e.g. partnerships, owned initiatives)
• Technical Proficiency:
  Comfortable with digital tools and platforms. Can learn quickly and own projects using:
  • Google/Microsoft Suite (e.g. presentation development, spreadsheets, data analysis)
  • CRM systems
  • Email marketing tools
• Creative Skills:
  Strong ability to translate concepts into polished, engaging written, visual, or video content that clearly communicates our story.
• Execution & Adaptability:
  Execution-oriented with the ability to manage multiple projects simultaneously. Comfortable with quick iteration and feedback cycles to enhance project outcomes.
• Motivation & Growth:
  Desire to make meaningful contributions, with a growth-focused mindset that aligns with team and organizational goals.
• Collaboration Skills:
  Closely partner with leaders in sales, account management, and training to strategize on content, execution, and new ideas to engage and inspire target audiences.
• Education System Familiarity:
  Preferred experience or knowledge of the K-12 education system through work, study, or volunteer activities.

Minimum Requirements:

• Bachelor's degree or higher degree in marketing, business, communications, or a related area of study
• 3+ years of prior experiences on a marketing or growth-contributing team

Benefits:

• Competitive compensation coupled with performance-based incentives, recognizing your contributions and motivating you to excel.
• Comprehensive health and wellness benefits, ensuring you have access to the care and support you need to thrive both in and out of the workplace.
• Pathways to growth with numerous opportunities for career advancement and professional development.
• A vibrant and diverse work community that values collaboration and fosters inclusivity, where every voice is heard and respected, contributing to a positive and fulfilling work environment.
• Flexible work arrangements and initiatives aimed at promoting work-life balance, enabling you to manage your commitments and priorities effectively while excelling in your role.

Compensation & Location:

Full-time base salary range = $85,000 - $100,000 + significant revenue-based / performance-based bonuses and equity compensation (incentive stock options or ISOs). San Francisco Bay Area or Los Angeles preferred, but open to a remote position (within the United States) for the right candidate.

About us:

At Sown To Grow…

• We understand the challenges schools face - we intimately understand the challenges faced by schools because our founding team spent years working in schools/districts. We take pride in our team, which includes dedicated educators, social workers, and experienced administrators. Together, we work closely with schools every day, aiming to maximize our impact.
• We are dedicated to impact - We've supported renowned, impact focused organizations such as the National Science Foundation, US Department of Education, NewSchools Venture Fund, and Digital Promise. With their support and our unwavering commitment, we've invested significantly in research to ensure that our product creates a meaningful and positive impact within schools and classrooms.
• We are passionate about equity - The majority of STG’s school and district partners serve predominantly low-income and historically underserved communities. Our product is thoughtfully designed to close gaps rather than create them, and ensures that every student has an equal opportunity to thrive.
• We’re small, but mighty - Our tight-knit, agile group is driven by a shared aspiration to make a difference while building a successful business. Our team brings a range of experiences and skills across the private, public, and nonprofit sectors. We anchor on our diverse strengths and lean-in to fill gaps and grow as a team.

About you:

We're seeking individuals who embody the following qualities:

• Passion for Impact: We're not just another tech company – we're driven by a deep commitment to making a meaningful difference in the lives of students. If you're passionate about creating positive change and empowering the next generation, you're in the right place.
• Comfort in Ambiguity: In a dynamic start-up environment, change is constant, and the path forward isn't always clear-cut. We're looking for team members who thrive in uncertainty, can craft a strategy on the fly, and execute with confidence and autonomy.
• Sense of Urgency: Time is of the essence in a start-up. If you're someone who enjoys the thrill of moving fast and building with purpose, you'll find our culture both exhilarating and rewarding.
• Aspiration for Growth: While you may have experience at larger organizations, you're ready for a new challenge that offers more responsibility and an opportunity to shape the future. We're here to provide that platform for your professional growth.